Finnish ferry line Silja Line has once again redesigned their logo. This is remarkable as the logo went through a redesign as little as a month ago. However, after passengers expressed their dissatisfaction with the “cack handed” redesign – which also saw the seal stop smiling – SIlja Line has returned to the drawing board.
“I guess messing around with our classic logo wasn’t such a smooth move” sighs Silja Line head of marketing Bo Hager. “But we have decided to give our advertising agency another chance to get it right. We are positive they are going to do a good job this time; Fréderic has promised me personally they will get a real graphic designer on the case this time, instead of an intern.”
“Logo schlogo” shrugs Fréderic LeGrande of advertising agency TBWA France when confronted about the redesign. “Who cares? That seal looked butt-ugly to start with. But since everyone is being such a big bebé about it I guess we will redesign it once more to be more in tune with the old logo”.
“Happy now?”, added LeGrande. “Merde!”
The redesigned logo will be in use on all Silja Line ferries sailing the Baltic Sea from June 1st.
You know what? It suddenly occured to us here at the Kasper Stromman Design Blog that we don’t have a logo! And while we don’t absolutetly need one, we feel we still should have one in order to be taken seriously within the design community.
So we had our design team quickly throw something together.
The graphic of the first draft is based on the idea that design is an ordering strength, and the global claim of the Kasper Stromman Design Blog. It uses an abstract from an image of nerve cells, the basis for structured thinking, and the geographical coordinate system of the planet, from whose round form the graphic takes its shape.
Pretty neat, huh?
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