Top 5 co-op posters of the 1950s

1950s co-op advertising seems to have been very different from today, because apparently you didn’t so much have to promote a specific brand as basically remind people that there was stuff available. Here are our top 5 favourite posters from that era.

5. Älkää antako kylmän nipistellä, 1957 (Don’t let the cold weather get to you)
This guys seems to have a lot of problems, but being cold isn’t probably one of them.

4. Kaverit hoi!, 1950 (Hey chaps! This fella’s getting a brand new hat for spring)
But will he need it? Isn’t his hair kind of hat-like as it is now?

3. Pakkasajan aterioihin, 1957 (For meals of the cold season)
Wait, what’s going on? Did he try to poke the meat with his finger and missed? At least he seems to be on fire, including the face.

2. Raavaanlihasta miesten mieleistä murkinaa, 1951 (Men prefer [some kind of meat we hever heard of])
– So ma’am, can I interest you in this new kind of lumpy meat we just got in? We call it “roadkill”, and it’s becoming increasingly particular now that cars are getting more commonplace.
– Why yes, butcher boy. I’m sure my hubby will love it!