The Kasper Stromman Design Blog

Analyzing Ykkösketju sweets

The Finnish Ice Hockey Association has recently entered the confectionary market with their own officially licensed selection of assorted sweets. But is the selection really representive of ice hockey as a sport? We here at the Kasper Stromman Design Blog decided to find out what’s in the bag.

Lätkäliiga
This is an unsurprising choice, but that’s allright. In fact, not including this salty liquorice sweet would have been plain weird. It is after all an ice hockey classic.

Goal keeper’s mask
This cool goalie mask has the crossed bones over the mouth region to indicate that 1) a goal keeper’s job is to keep the goal and shut up and 2) You should really watch out for your teeth while amma shoot this puck in your face. Perhaps the most symbolic fruit gum in the bag. Why does it fade to red? Symbolizes blood.

Pacifier
Someone at the confectionary factory suggested they throw in a pacifier in the bag as well “since all professional hockey players are such big babies”, but this idea was rejected aggressively by the Finnish Ice Hockey Association. In the end it still somehow ended up in the bag. Weird, huh? 

Fried egg
Since hockey players can’t live on high-frucotse corn syrup alone someone suggested they also add some protein in the mix. It sure is good to chew on something salty after all that glucose.

Classic car
This symbolises the hockey players’ love of the classic sports car. Many a player has been seen sucking on one of these with a dreamy look in their eyes, thinking of that vintage Porsche they will buy once they are picked up by the NHL and leaving Finland behind for good.

Bone marrow
Nobody – and we mean nobody – wants to compare hockey players to dogs, but thruth be told nobody likes sucking on a big juicy chunk of bone marrow more than a proffessional hockey player. Yeah, dawg.

Snus
This particular salty liquorice treat is modelled after a mälli that has spent an extended time under the lip of a National Hockey League player. That’s why it’s extra moist and juicy. 

Coke bottle
Why? Because everyone knows all professional ice hockey players love Coke.