The power of before and after
Advertisers do a clever thing where they place two pictures next to each other which they name “before” and “after”. This way potential customers can easily tell what an amazing power the product/service posesses which the advertiser is trying to sell. Here are some examples:
With eyeglasses it’s so much easier to read the registration plate of the car racing towards you before you get run over. If you survive this information will come in useful.
The lady in the picture might have gotten thinner, but she doesn’t look any happier. That’s because she’s only lost 12 kgs in 3 weeks, which is like super-lame. You can do much better, lady.
Look, we are no doctors here at the Kasper Stromman Design Blog, but don’t the breasts on the right look kind of lumpy? You might want to have that checked out.
White, wirey old people’s hairs can easily be removed from a car door with a soft brush.
Can you actaully believe there’s 20 years in between each of these pictures? Shame she didn’t start out washing her face with soap before she was 60.
Here the advertisers actually just got the texts mixed up, it should be the other way around. It’s amazing how great carving a knife on a table feels.
Preserving your skin’s elasticity
Sometimes there’s really nothing to be done, so why even bother with the ‘after’ pictures.