The Kasper Stromman Design Blog

Redesigning a laundry day classic

As we all know, 95 percent* of Finnish people carry their washables in the classic blue Ikea bag. There are other known uses, but It’s without a doubt a stone cold laundry day classic. 

*Completely made up statistic.

Of course you do have a bit of choice though, since it also comes in yellow (where the handles still remain blue). Both colour combinations obviously draw inspiration from the flag of Sweden.

But has anyone ever tried to challenge the Ikea bag? Because isn’t design a lot of times about improving an existing object to make it even better?

This is the exact briefing we gave to the Kasper Stromman Design Blog Research and Development Department. Because it would after all be silly to employ all these people without giving them anything to do.

Our R&D Department worked for less then a week before coming up with this interesting concept:

Which is simply a stroke of genius.

Because as you can see R&D didn’t change any of the qualities that make the bag superior for carrying laundry (light weight, water proof, low cost), but they did change the colours to better match the Finnish flag.

That’s Finnish design as it’s best right there.